AI Chatbot Analytics: Topics, Sentiment & Insights | Chat Thing

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Analytics # Know exactly how your assistant is performing.

Every conversation becomes insight. Chat Thing shows you what customers ask, how they feel, what's getting resolved and exactly what to improve next - no spreadsheets required.

- Usage & engagement
- Sentiment & topics
- AI recommendations

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Loading the assistant…

What analytics does Chat Thing show?

Can I see what topics people ask about?

Do you track sentiment and resolution rate?

Your dashboard

## Your bot's performance, at a glance

The moment your assistant starts chatting, it starts learning. See conversations, topics and sentiment update in real time - the same view you get inside every bot.

### Usage

Conversations, messages, and token usage over time.

This month Cumulative

<dl>

<dt>Conversations</dt>
<dd>2,847</dd>
<dd>+18% vs last month</dd>

<dt>Message tokens</dt>
<dd>1.24M</dd>
<dd>8,204 messages</dd>

<dt>Storage tokens</dt>
<dd>340K</dd>
<dd>12 data sources</dd></dl>

#### Top conversation topics

- Billing & payments41228%↑
- Getting started31821%↑
- Integrations23616%•
- Account & login18913%↓
- Shipping & delivery14210%↑

#### Sentiment

- Positive 68%
- Neutral 24%
- Negative 8%

Engagement insights

## Measure what's actually working

Go beyond volume. Track how long conversations run, how many your assistant resolves on its own, and how that trend moves as you improve your bot.

<dl>

<dt>Avg Messages/Conv</dt>
<dd>4.2</dd>

<dt>Avg Chats/Day</dt>
<dd>96</dd>

<dt>Resolution Rate</dt>
<dd>87%</dd>

<dt>Avg Duration</dt>
<dd>3m 40s</dd></dl>

From questions to a to-do list

## It doesn't just report - it tells you what to fix

Chat Thing clusters your most common questions and turns the gaps it finds into clear, prioritised recommendations.

### Common questions

1. 1How do I reset my password?128 times
2. 2Do you offer refunds?94 times
3. 3How do I connect Slack?71 times
4. 4What are your pricing plans?66 times
5. 5Can I export my data?43 times

### Add a refund policy article

High

17 conversations asked about refunds and the bot had no source to answer from.

Action: Add a refunds doc to your data sources

### Clarify your pricing tiers

Medium

Users often ask which plan includes analytics. Spell it out in the system prompt.

Action: Update the bot's instructions

### Rising demand for a Zapier integration

Info

Integration questions are up 34% this month, led by Zapier and HubSpot.

Action: A product signal worth sharing with your team

## Footer

### Ready to see what your customers are actually asking?

Create a free bot and get topics, sentiment and recommendations from your first conversations.

[Get started free](https://app.chatthing.ai/app/auth/register) [Book a demo](https://chatthing.ai/demo)

AI customer support that learns from your content and answers 24/7.

### Features

- [Channels: Deploy your bot](https://chatthing.ai/pages/features/channels)
- [Data sources: Add knowledge](https://chatthing.ai/pages/features/data-sources)
- [Power-ups: Tool calling](https://chatthing.ai/pages/features/power-ups)
- [AI Models: GPT-4, Claude, & more](https://chatthing.ai/pages/features/models)
- [SDK: Create custom assistants](https://chatthing.ai/pages/features/chatbot-sdk)
- [Bot evaluations: Test your bot](https://chatthing.ai/pages/features/testing)
- [Analytics: Topics, sentiment & insights](https://chatthing.ai/pages/features/analytics)
- [Bot Gallery: Example bots](https://chatthing.ai/gallery)
- [All features](https://chatthing.ai/features)

### Use cases

- [AI Customer Support Bots](https://chatthing.ai/pages/use-cases/customer-support)
- [AI Internal Knowledge Bots](https://chatthing.ai/pages/use-cases/internal-knowledge)
- [AI Bots for Marketing](https://chatthing.ai/pages/use-cases/marketing)
- [SDK: Create custom assistants](https://chatthing.ai/pages/features/chatbot-sdk)
- [All features](https://chatthing.ai/features)

### Channels

- [AI support for your website](https://chatthing.ai/pages/features/channels/website)
- [AI support for Slack](https://chatthing.ai/pages/features/channels/slack)
- [AI support for Discord](https://chatthing.ai/pages/features/channels/discord)
- [AI support for WhatsApp](https://chatthing.ai/pages/features/channels/whatsapp)
- [AI support for Telegram](https://chatthing.ai/pages/features/channels/telegram)
- [AI support API](https://chatthing.ai/pages/features/channels/api)

### Data sources

- [Chat with your website](https://chatthing.ai/pages/data-source/web)
- [Chat with your files](https://chatthing.ai/pages/data-source/files)
- [Notion chatbots](https://chatthing.ai/pages/data-source/notion)
- [Chat with your youtube](https://chatthing.ai/pages/data-source/youtube)
- [Chat with your RSS feed](https://chatthing.ai/pages/data-source/rss)

### Company

- [Discord](https://discord.com/invite/DGCCR34Fsj)
- [Docs](https://chatthing.ai/docs/getting-started)
- [Blog](https://chatthing.ai/blog)
- [FAQ](https://chatthing.ai/faq)
- [Status](https://status.chatthing.ai/)
- [Testimonials](https://senja.io/p/chat-thing/iq1tWz)
- [Custom AI development](https://chatthing.ai/pages/ai-development-services)

### Free tools

- [Agent Readiness Checker](https://chatthing.ai/tools/agent-readiness-checker)
- [JSON-LD Generator + Checker](https://chatthing.ai/tools/json-ld-generator)
- [llms.txt Generator & Validator](https://chatthing.ai/tools/llms-txt-generator)
- [Support Ticket Deflection Calculator](https://chatthing.ai/tools/ticket-deflection-calculator)
- [Knowledge Base Grader](https://chatthing.ai/tools/knowledge-base-grader)
- [AI FAQ Generator](https://chatthing.ai/tools/faq-generator)
- [AI Canned Response Generator](https://chatthing.ai/tools/canned-response-generator)
- [Support Bot Prompt Generator](https://chatthing.ai/tools/support-bot-prompt-generator)
- [All free tools](https://chatthing.ai/tools)

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- [Botsonic alternative](https://chatthing.ai/pages/alternatives/botsonic)
- [Ada alternative](https://chatthing.ai/pages/alternatives/ada)

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