---
title: "AI Chatbot Analytics: Topics, Sentiment & Insights | Chat Thing"
canonical_url: "https://chatthing.ai/pages/features/analytics"
last_updated: "2026-08-26T05:58:06.203Z"
meta:
description: "See what customers ask, how they feel, and what's working. Chat Thing analytics gives you usage, topics, sentiment, engagement and AI recommendations - not just a message count."
"og:description": "See what customers ask, how they feel, and what's working. Chat Thing analytics gives you usage, topics, sentiment, engagement and AI recommendations - not just a message count."
"og:title": "AI Chatbot Analytics: Topics, Sentiment & Insights | Chat Thing"
"twitter:description": "See what customers ask, how they feel, and what's working. Chat Thing analytics gives you usage, topics, sentiment, engagement and AI recommendations - not just a message count."
"twitter:title": "AI Chatbot Analytics: Topics, Sentiment & Insights | Chat Thing"
---
**Analytics**# **Know exactly how your **assistant is performing.
Every conversation becomes insight. Chat Thing shows you what customers ask, how they feel, what's getting resolved and exactly what to improve next - no spreadsheets required.
- Usage & engagement
- Sentiment & topics
- AI recommendations
[**Book a demo → **](https://chatthing.ai/demo)
Loved by 10,000+ users
[**5 ****Product Hunt ****#5 Product of the Day **](https://www.producthunt.com/posts/chat-thing-2)
**Try it live. Ask about analytics**
**Your dashboard **
## **Your bot's performance, at a glance **
The moment your assistant starts chatting, it starts learning. See conversations, topics and sentiment update in real time - the same view you get inside every bot.
### **Usage**
Conversations, messages, and token usage over time.
**This month ** Cumulative
- **Conversations **
- **2,847**
- +18% vs last month
- **Message tokens **
- **1.24M**
- 8,204 messages
- **Storage tokens **
- **340K**
- 12 data sources
#### **Top conversation topics **
- Billing & payments41228%↑
- Getting started31821%↑
- Integrations23616%•
- Account & login18913%↓
- Shipping & delivery14210%↑
#### **Sentiment**
- Positive 68%
- Neutral 24%
- Negative 8%
**Engagement insights **
## **Measure what's actually working **
Go beyond volume. Track how long conversations run, how many your assistant resolves on its own, and how that trend moves as you improve your bot.
- **Avg Messages/Conv**
- **4.2**
- **Avg Chats/Day**
- **96**
- **Resolution Rate**
- **87%**
- **Avg Duration**
- **3m 40s**
**From questions to a to-do list **
## **It doesn't just report - it tells you what to fix **
Chat Thing clusters your most common questions and turns the gaps it finds into clear, prioritised recommendations.
### **Common questions **
1. **1**How do I reset my password?128 times
2. **2**Do you offer refunds?94 times
3. **3**How do I connect Slack?71 times
4. **4**What are your pricing plans?66 times
5. **5**Can I export my data?43 times
### **Add a refund policy article**
**High**
17 conversations asked about refunds and the bot had no source to answer from.
Action:** Add a refunds doc to your data sources**
### **Clarify your pricing tiers**
**Medium**
Users often ask which plan includes analytics. Spell it out in the system prompt.
Action:** Update the bot's instructions**
### **Rising demand for a Zapier integration**
**Info**
Integration questions are up 34% this month, led by Zapier and HubSpot.
Action:** A product signal worth sharing with your team**