---
title: "Use cases"
description: "Practical recipes for what you can build with Chat Thing, from customer support and lead capture to bookings, onboarding, internal helpdesks and communities."
canonical_url: "https://chatthing.ai/docs/use-cases"
last_updated: "2026-09-25"
---

# Use cases

Each use case is a recipe for one job you want a bot to do. It covers who it suits, what to set up (knowledge, instructions, power-ups, channels, handoff and analytics, each linked to the page with the steps), a starting Prompt you can copy, example conversations and the mistakes to avoid. One bot can cover more than one use case: a support bot often books calls and captures leads too.

## Compare use cases

| Use case | What the bot does | Typical channels | Key power-ups | Plan needed |
| --- | --- | --- | --- | --- |
| [Customer support](https://chatthing.ai/docs/use-cases/customer-support) | Answers questions from your help content and hands off when it can't help | Website widget, email, WhatsApp | Talk to a human, Call your API | Basic (Free without handoff) |
| [Sales and lead capture](https://chatthing.ai/docs/use-cases/sales-and-lead-capture) | Answers buying questions, qualifies visitors and sends leads to your team | Website widget | Send email, Call your API, Cal.com or Calendly | Basic |
| [Bookings and appointments](https://chatthing.ai/docs/use-cases/bookings-and-appointments) | Books demos, consultations and appointments in the chat | Website widget | Book a meeting (Cal.com or Calendly) | Basic |
| [Product questions](https://chatthing.ai/docs/use-cases/product-questions) | Recommends and compares products, checks stock and orders | Website widget | Display cards, Display table, API request | Basic |
| [Onboarding and success](https://chatthing.ai/docs/use-cases/onboarding-and-success) | Guides signed-in customers through setup and flags who needs a person | Widget inside your app | Cal.com, Talk to a human, plus scheduled tasks | Standard |
| [Internal helpdesk](https://chatthing.ai/docs/use-cases/internal-helpdesk) | Answers staff questions about IT, HR and processes | Slack, Discord, password-protected web page | Talk to a human, Notion | Standard (Free on a private web page) |
| [Multilingual support](https://chatthing.ai/docs/use-cases/multilingual-support) | Answers customers in their own language | Website widget, any channel | None needed | Free |
| [Community bots](https://chatthing.ai/docs/use-cases/community-bots) | Answers member questions and summarises channels | Discord, Slack | Discord Get Channel History, Slack Get History, Slack Send Message | Standard |

Power-ups need Basic or above. The Slack, Discord, WhatsApp, Telegram and email channels need Standard or above. See [Compare plans](https://chatthing.ai/docs/account/plans) for everything each plan includes.

## Where to start

- **New to Chat Thing?** Start with [Customer support](https://chatthing.ai/docs/use-cases/customer-support). Most other use cases build on the same knowledge and instructions.
- **Need a starting Prompt?** Each use case has one, and the [prompt library](https://chatthing.ai/docs/bot-settings/prompt-library) has more.
- **Already live?** See [Improve your bot](https://chatthing.ai/docs/improve) to fix weak answers and keep the bot improving.

## In this section

- [Answer customer support questions with your bot](https://chatthing.ai/docs/use-cases/customer-support): Set up a bot that answers customer questions from your help content around the clock and hands the conversation to your team when it can't help.
- [Turn website visitors into leads with your bot](https://chatthing.ai/docs/use-cases/sales-and-lead-capture): Set up a bot that answers buying questions, works out what visitors need, collects their details and sends each lead to your inbox, CRM or calendar.
- [Let customers book appointments and meetings in the chat](https://chatthing.ai/docs/use-cases/bookings-and-appointments): Set up a bot that answers questions about your services, then books a demo, consultation or appointment in the chat with Cal.com or Calendly.
- [Answer product and catalogue questions with your bot](https://chatthing.ai/docs/use-cases/product-questions): Set up a bot that helps shoppers find the right product, compares options, checks stock or orders through your API and shows products as cards.
- [Help new customers get set up and succeed](https://chatthing.ai/docs/use-cases/onboarding-and-success): Put a bot inside your product that knows who the customer is and where they are, guides them through setup and flags who needs a person.
- [Answer your team's questions with an internal helpdesk bot](https://chatthing.ai/docs/use-cases/internal-helpdesk): Set up a bot that answers staff questions about IT, HR, policies and processes from your internal docs, in Slack, Discord or a private web page.
- [Support customers in several languages](https://chatthing.ai/docs/use-cases/multilingual-support): Set up one bot that answers customers in their own language, with the widget translated and greetings per language, or one bot per language.
- [Answer questions in your Slack or Discord community](https://chatthing.ai/docs/use-cases/community-bots): Set up a bot that answers member questions in your Discord server or Slack community from your docs, and summarises what's been discussed.

## Related

- [How Chat Thing works](https://chatthing.ai/docs/get-started/how-chat-thing-works): The building blocks of Chat Thing (bots, knowledge, power-ups, channels, conversations and Otto) and how they fit together.
- [Write your bot's instructions](https://chatthing.ai/docs/bot-settings/instructions): Write the prompt that sets your bot's role, topics, tone, answer length, language, power-up use and handoff, with before-and-after examples.