---
title: "Build a support bot for your website - Chat Thing Documentation"
canonical_url: "https://chatthing.ai/docs/support-bot"
last_updated: "2026-07-20T15:03:06.424Z"
meta:
  description: "Create an AI support agent that answers customer questions 24/7 using your existing documentation"
  "og:description": "Create an AI support agent that answers customer questions 24/7 using your existing documentation"
  "og:title": "Build a support bot for your website"
  "twitter:description": "Create an AI support agent that answers customer questions 24/7 using your existing documentation"
  "twitter:title": "Build a support bot for your website"
---

**Use cases**

# Build a support bot for your website

Create an AI support agent that answers customer questions 24/7 using your existing documentation.

## What you'll build

A chat widget on your website that:

- Answers questions from your docs, FAQ, and help content
- Responds instantly, any time of day
- Reduces support ticket volume
- Hands off to humans when needed

## Step 1: Create your bot

1. Go to your [Chat Thing dashboard](https://staging-app.chatthing.ai/app)
2. Click **New bot**
3. Give it a name like "Support Assistant"
4. Set a first message: "Hi! How can I help you today?"
5. Add example questions your customers commonly ask

## Step 2: Add your knowledge base

Connect your existing content:

**Website/docs:**

1. Add a Website data source
2. Crawl your docs or help centre
3. Set a CSS selector to capture main content (e.g., `article` or `.docs-content`)
4. Sync the data source

**Notion:**

1. Add a Notion data source
2. Connect your support docs or internal wiki
3. Select the pages to include
4. Sync

## Step 3: Configure your prompt

Go to General Settings and customise your prompt:

```
You are a helpful, friendly support assistant for [Your Company].

You help customers with questions about our product.

Rules:
- Only answer based on the provided context
- If you don't know, say "I'm not sure about that. Would you like me to connect you with our support team?"
- Never make up features or pricing
- Keep answers concise and helpful
- Use a friendly, professional tone
```

## Step 4: Add to your website

1. Go to Channels → Web
2. Copy the embed script
3. Add it to your website before `</body>`
4. Customise the widget colours to match your brand

## Step 5: Enable human handoff (optional)

Add the "Talk to a Human" power-up so customers can escalate:

1. Go to Power-ups
2. Enable "Talk to a Human"

## Tips for success

- **Keep content up to date** - Enable [auto-sync](https://chatthing.ai/docs/keeping-your-bot-up-to-date)
- **Review conversations** - Check My Chats to see what customers ask
- **Iterate on your prompt** - Refine based on real questions
- **Add more content** - If the bot can't answer something, add that info to your docs