---
title: "Build a lead capture bot for your website - Chat Thing Documentation"
canonical_url: "https://chatthing.ai/docs/lead-capture-bot"
last_updated: "2026-07-20T15:03:06.500Z"
meta:
  description: "Create an AI assistant that engages visitors, answers product questions, and captures leads"
  "og:description": "Create an AI assistant that engages visitors, answers product questions, and captures leads"
  "og:title": "Build a lead capture bot for your website"
  "twitter:description": "Create an AI assistant that engages visitors, answers product questions, and captures leads"
  "twitter:title": "Build a lead capture bot for your website"
---

**Use cases**

# Build a lead capture bot for your website

Create an AI assistant that engages visitors, answers product questions, and captures leads.

## What you'll build

A chat widget that:

- Greets visitors and answers product questions
- Qualifies leads by understanding their needs
- Collects contact information
- Sends leads to your CRM or email

## Step 1: Create your bot

1. Create a new bot called "Sales Assistant"
2. Set an engaging first message: "Hi! 👋 Looking for your product type? I can help you find the right solution."
3. Add example questions about pricing, features, and use cases

## Step 2: Add your product content

Connect content that helps sell:

- Product pages
- Pricing information
- Feature documentation
- FAQ and common objections
- Case studies and testimonials

## Step 3: Configure your prompt

```
You are a friendly sales assistant for [Company].

Your goals:
1. Answer questions about our product helpfully
2. Understand what the visitor is looking for
3. When appropriate, offer to connect them with our team

Rules:
- Be helpful and conversational, not pushy
- Answer product questions from the provided context
- If someone seems interested, ask if they'd like to book a demo or speak with the team
- Collect their email if they want to be contacted
- Never make up pricing or features
```

## Step 4: Set up lead capture

**Option 1: Email power-up**

1. Enable the "Send an email" power-up
2. Configure it to email your sales team when someone wants to be contacted

**Option 2: Zapier integration**

1. Enable the Zapier power-up
2. Connect to your CRM (HubSpot, Salesforce, etc.)
3. Automatically create leads when visitors share contact info

**Option 3: Webhooks** _(Beta - not fully released yet)_

1. Set up a webhook in your bot settings
2. Receive the initial message data in your own system

## Step 5: Customise the widget

- Match your brand colours
- Add a welcome message bubble: "Questions about product? Ask me!"
- Consider auto-opening after a delay for high-intent pages

## Tips for success

- **Place strategically** - Show on pricing, features, and product pages
- **Review conversations** - Learn what visitors ask and improve your content
- **A/B test first messages** - Try different greetings
- **Set expectations** - Make it clear it's an AI assistant