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Custom Domains: Your Bot, Your Brand, Your Domain

~2 min read


Custom Domains: Your Bot, Your Brand, Your Domain

Your bots just got a whole lot more professional. We're excited to announce Custom Domains — a feature that lets you serve your Chat Thing bots from your very own domain.

Instead of embedding your bot from embed.chatthing.ai, you can now use something like chat.yourcompany.com or support.yourbrand.io. It's fully white-labelled, SSL-secured, and takes just a few minutes to set up.

Why Custom Domains?

When you embed a Chat Thing bot on your website, your users see our domain in the embed URL. For most use cases that's fine, but if you're building a product, running an agency, or just want that extra polish — having your own domain makes all the difference.

Benefits include:

  • Brand consistency — Your bot lives on your domain, matching the rest of your site
  • Trust signals — Users see your domain, not a third party
  • Professional appearance — Perfect for client-facing bots and enterprise deployments
  • Full SSL coverage — We handle certificates automatically via Cloudflare

How It Works

Setting up a custom domain is straightforward:

  1. Add your domain — Head to your bot's Web channel settings and enter your desired domain (e.g., chat.yourcompany.com)
  2. Configure DNS — We'll generate three DNS records for you to add:
    • A TXT record for SSL certificate validation
    • A TXT record to verify domain ownership
    • A CNAME record pointing to embed.chatthing.ai
  3. Verify and go live — Click verify, wait for DNS propagation, and you're done!

Custom domains section

Once active, your embed codes automatically update to use your custom domain. No code changes needed.

Custom domain active with embed code

Domain Status Flow

Your domain will progress through these statuses:

  • Pending — Domain added, awaiting setup
  • DNS Pending — Records detected, SSL certificate being issued
  • Active — Fully configured and ready to use ✅
  • Failed — Check your DNS records and try again

Availability

Custom Domains is available as a paid addon. Each addon provides one custom domain slot across your team. You can purchase additional slots from your billing page if you need multiple domains.

Get Started

Ready to give your bots a professional home? Check out our Custom Domains documentation for the full setup guide.

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